Uruguay Hits a Million Tourists in Two Months as Argentina’s Middle Class Returns to the Beach

2026-02-12 - 18:35

Key Points — Uruguay received over one million tourists between December and January, a record driven by a resurgent Argentine market and growing European and North American arrivals. — Average spending per tourist rose 12% year-on-year, boosted by VAT refunds, bank promotions and rising demand for wine tourism and high-end dining. — New direct flights