The Fight Over São Paulo’s “Times Square” Has Just Begun

2026-03-11 - 13:13

Key Points — São Paulo has opened a public consultation on the “Boulevard São João,” a plan to cover four buildings at the iconic intersection of Avenidas São João and Ipiranga with giant LED panels ranging from 300 to 1,000 square meters, plus projections on the façade of the building housing the historic Bar Brahma.