Rio’s Carnival Set to Pump $1 Billion Into the City’s Economy

2026-02-16 - 18:05

Key Points Rio’s city government projects R$ 5.9 billion (~$1 billion) in economic activity from the 2026 Carnival season, up from R$ 5.7 billion last year. Eight million people are expected across five weeks of festivities, with 458 officially registered street blocos parading through the city’s neighborhoods. Municipal tax revenue from Carnival-related services alone is