How a Desert Farm in Brazil Became Europe’s Melon King

2026-02-17 - 11:25

Key Points — A single Brazilian farm harvests one million melons a day in one of the country’s driest regions, producing 300,000 tons of fresh fruit a year — roughly 75% of which sails directly to European supermarkets on dedicated ships. — Brazil’s melon exports hit a record $231 million (~R$1.4 billion) in 2025, up