Brazil and Egypt Lead a Global Tourism Shakeup in 2025

2026-02-23 - 18:33

Key Points — Global tourism hit 1.52 billion arrivals in 2025, up 4%, but the fastest growth came from emerging destinations rather than traditional European hotspots — Brazil recorded 9.3 million foreign visitors, a 37% surge driven by expanded air routes and Embratur’s marketing push beyond Rio and São Paulo — Africa posted the strongest